What is kind of cool about this design is that most people won't get it right away. They won't understand that a B<3 is meant to look like a toot coming out of a bum. So, you can wear this hoody at really high-brow events, like the symphony, or other things. Also, more importantly, those who do get it are likely totally cool with fart jokes. Those that aren't, just won't get it, or pick up on anything amiss. It’s kind of like an automatic fart friend filter.